Market research is highly dependent on the size and organizational structure of each company. At small companies, where one person often handles all the tasks the company's research, there are only a few organizational problems that are in addition to, and determine to whom to report research director. Here are the most common is the director of research reports to sales manager or marketing, although some marketing research manager reports directly to the president or deputy executive director. Although a larger research units can take various organizational forms, but there are three common types, namely:
